One of the rulers of the seven seas, Captain Goldbeard belongs to the Gold faction, who are the only ones that own the Doubloons of the Dead. Along with their ship, the Lady Luck, Captain Goldbeard and his crew are on their way in search for the greatest treasure... the Heart of Ayre.
My objective of this project is to explore and develop appealing characters for animation with the purpose for production and merchandising.
Captain Goldbeard's most prized possessions. Keeping the heads side up ensures Lady Luck watches over you, and you don't want to know what happens if you land on tails...
Agency: Insert Coin SG
An interactive physical diorama installation for Singapore Changi Airport to feature the upcoming attraction in the airport - Jewel Changi Airport, a mixed-use development at Changi Airport in Singapore, scheduled to open in 2019. The installation consist of mainly 3D printed builds, equipped with sensors that trigger a series of animations upon interaction.
Diorama Concept Sketch - Designer and Art Direction: Jason Loo
Modelled by Jason Loo
3D printed and finishing by Jason Loo
Concept based off a storybook.
Mainly focusing on the architectures and environment concepts.
The campaign is done with InsertcoinSG to promote and showcase the technology and benefits of Airism t-shirt.
Creative Direction - David Teo
Art Direction and Concept Design - Jason Loo
Mechanical Design and Programming - David Teo
3D Design and 3D Printing - Jason Loo
Installation Production and Fabrication - H.A.M. Creations
Installation Vinyl Graphics Design - Jason Loo
UI and Interface Design - Clarissa Kang and David Teo